MSL Canada Selected as Public Relations Agency of Record for RONA

MSL Canada recently announced it has been selected as public relations agency of record for RONA Inc., Canada’s largest distributor and retailer of hardware, home renovation and gardening products.

“MSL Canada stood out for its relentless focus on results, including a track record to back up this commitment,” said Michelle Laberge, Senior Director, Communications and Public Affairs, RONA Inc. “Throughout the selection process, it was also clear the team at MSL Canada had a passion for our business combined with a strong background in retail.”

MSL Canada will work with RONA, and its marketing partners, to support key business initiatives through public relations, marketing communications, corporate communications and social media activities over the course of the mandate.