Future Shop Goes Citizen, Renews AOR With Citizen Optimum

March 1, 2012


Some cheers over in the Citizen Optimum camp, as they got the nod from Future Shop who has re-engaged the public relations agency as their agency of record. A thorough review was conducted in late January with a few national agencies who were bidding on the account.

“Citizen Optimum has been a fantastic partner of ours for more than four years,” said Elliott Chun, Future Shop’s Communications Manager. “They demonstrated creativity, industry knowledge and strategic ability that provides the kind of value we have become accustomed to over the years.”

Citizen Optimum recently went through its rebranding, previously known as Optimum, a division of Cossette Comunications.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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