Some cheers over in the Citizen Optimum camp, as they got the nod from Future Shop who has re-engaged the public relations agency as their agency of record. A thorough review was conducted in late January with a few national agencies who were bidding on the account.
“Citizen Optimum has been a fantastic partner of ours for more than four years,” said Elliott Chun, Future Shop’s Communications Manager. “They demonstrated creativity, industry knowledge and strategic ability that provides the kind of value we have become accustomed to over the years.”
Citizen Optimum recently went through its rebranding, previously known as Optimum, a division of Cossette Comunications.