Yesterday they were known as PRAXISPR, but today the world wakes up to the communications agency’s new brand – PRAXIS. The agency Co-Founded by Maureen Juniper and Paula Oreskovich has completed its rebranding which includes a new logo (see below) and corporate website, all to better reflect their focus and culture of the company and a broader scope of marketing communications services.
“We felt the time was right to invest in our brand image,” said Maureen Juniper, PRAXIS co-founder and partner. “Our services have expanded beyond traditional public relations and our successes have been record breaking. It was time to evolve, revive and renew our brand to mirror who we are in 2012 and define who we plan to be in years to come.”
“The rebrand is aimed at sharpening the PRAXIS image and conveying the agency’s personality in a fun and fresh way,” said Paula Oreskovich, PRAXIS co-founder and partner. “Telling compelling stories and igniting conversations is what we do at PRAXIS. Our new look echoes our culture and brand direction.”
The new brand identity comes on the heels of a period of record growth, with 2011 seeing a number of new hires and promotions of their existing staff members, the development of a community management department, five new clients and the win of four industry awards.
Longstanding clients include PepsiCo Beverages Canada, Quaker Canada, Beam Global Canada Inc., Lifesaving Society, E&J Gallo Wines, California Wines and CARSTAR to name a few. More recent client wins have included LasikMD and production company Media Headquarters.