Espresso Starts The New Year With Three New Clients

January 4, 2012


As they look to start the year off on a positive note, Toronto-based Espresso has announced three new client wins with Yoga Tree,the Ontario Bar Association, and Cassels Brock Lawyers.

Espresso will assist yoga studio, Yoga Tree with market research and a competitive assessment, overall business strategy development, brand platform development, marketing and communications strategy, event planning, and an integrated creative campaign strategy and execution.

The Ontario Bar Association has turned to the agency as its Branded Content AOR for the association’s magazine. On the agenda for the agency are market research and a competitive assessment and the development of the association publication’s branded content name, identity, messaging, guidelines, and platform.

Lastly they have taken on Cassels Brock Lawyers as a new client and will act as the law firm’s Employer Brand Agency of Record in its bid to continue to attract top caliber legal talent. Market research and a competitive assessment, employer brand platform development, a marketing and communications strategy, and an integrated recruitment campaign strategy and execution will all be tackled by Espresso.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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