Are We Friends Or Frenemies On Facebook? New Research Shows Why

January 4, 2012


Here’s some new data from NM Incite, that helps to reveal some reasons why people choose to be friends on Facebook, or conversely decline their friendship request.

  • Knowing someone in real life is the top reason cited for friend-ing someone (82%)
  • Offensive comments are the main reason someone gets the boot (55%).

NM Incite goes on to say “Meanwhile, sales-oriented and depressing comments help drive friend removals. Facebook etiquette also plays a role, with updating too often, too little or having too many friends a consideration for some Facebook users.
Social media activity also plays a role in these decisions, as research indicates that men are more likely to use social media for careers/networking and dating – while women use social media for a creative outlet, to get coupons/promos or to give positive feedback. More men add friends based on business networks or physical attractiveness and women are more likely to friend based on knowing someone in real life or remove them due to offensive comments.”


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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