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ASUS Turns To Facebook To Dodge PR Nightmare

It is a brand new year, and the last thing you’d want to do is piss off your user base. Looks like ASUS was quick to dodge what could have been a major crisis by turning to Facebook to quickly update users, bloggers and traditional media has already picked up on the update.  As ASUS looks to carve their place in the technology world they have been excited of the imminent launch of their new ASUS Transformer Prime tablet, unfortunately it was to be shipped as a locked device, which prevents it from certain updates that allow for access to increased functionality.  As a product that has often been referred to as the “Apple iPod killer,” many consumers around the world have anticipating its arrival, despite a number of delays that prevented it from being a holiday gift item this past Christmas.

Facebook Update:

Thank you very much for all of the support you have given to ASUS. Eee Pad Transformer Prime received excellent reviews and great demand when it launched in December 2011. Now, we are continuing to make the Transformer Prime available in the worldwide market, and doing our best to fulfill the incredible demand. ASUS strives to create the best products and provide the best service for our customers, and will be releasing an FOTA update for the Transformer Prime shortly. This update, version, will improve the focus of the camera, the fluidity of the touch experience, and the APK capabilities in Android Market.

ASUS has been working hard to make the highly anticipated Android 4.0 Ice Cream Sandwich available on the Transformer Prime, and today, we have good news for you. Android 4.0 Ice Cream Sandwich FOTA worldwide update for the Transformer Prime will start from Jan 12th, 2012. Thank you for your patience and support through this process.

In addition, we would like to address your concerns related to GPS and bootloader on the Transformer Prime.

The ASUS Transformer Prime is made from a metallic unibody design, so the material may affect the performance of the GPS when receiving signals from satellites. Please note that this product is not a professional GPS device, and signal performance can be easily influenced by factors including, but not limited to: weather, buildings, and surrounding environments. Please understand there are limitations when using the GPS function. To avoid inconveniencing users who demand a powerful GPS device, we made the decision to remove it from our specification sheet and marketing communications. We apologize for any inconvenience this has caused.

Regarding the bootloader, the reason we chose to lock it is due to content providers’ requirement for DRM client devices to be as secure as possible. ASUS supports Google DRM in order to provide users with a high quality video rental experience. Also, based on our experience, users who choose to root their devices risk breaking the system completely. However, we know there is demand in the modding community to have an unlocked bootloader. Therefore, ASUS is developing an unlock tool for that community. Please do note that if you choose to unlock your device, the ASUS warranty will be void, and Google video rental will also be unavailable because the device will be no longer protected by security mechanism.

Thank you for all the understanding and support for the ASUS Transformer Prime. Happy New Year!

If the name “Transformer” or “Transformer Prime” sounds familiar it is probably because you’ve heard it from the Hasbro owned “Transformer” line, who is currently in a legal battle with ASUS over use of their product name – opps.