Casale Media: Digital Video Advertising To Increase By 25%
According to some new data from Casale Media, the online publisher is seeing an increasing in online video budgets, 25% to be exact based on their survey of over 150 media buyers, managers and planners at leading advertisers and agencies in the United States.
If budgets are increasing than it is probably fair to say the eyeballs are there, which opens the door for you as a communicator to craft the right message to capture and engage audiences. Currently Youtube and Facebook are the number one and two sources for online video content, but of course many campaigns can include other social networks or microsites to leverage the power of not only the spoken word but the visual story telling of online video.
Join other professionals!
Get news, tips and other industry news delivered into your inbox.
#1 source for breaking news about Canada's communications and public relations industry
Related Stories:
Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.
