Papa John’s Signs On As Sponsor Of National Football League In Canada

October 28, 2011


US-BASED Papa John’s International recently signed on as the Official Pizza Sponsor of the NFL in Canada in a multi-year deal. In 2010, Papa John’s had signed as a sponsor of the NFL and Super Bowls XLV, XLVI and XLVII. That deal was the largest in Papa John’s history and includes category exclusivity among delivery and carryout pizza brands.

“The National Football League is growing in Canada, and so is Papa John’s, and that makes this deal a win-win-win: for the NFL, Papa John’s and our customers,” said Andrew Varga, Papa John’s chief marketing officer. “Papa John’s, our franchises and our customers in the United States have benefitted greatly from our sponsorship of the NFL, and we’re confident that expanding our official sponsor status to include Canada will score big for our brand and customers in there.”

The official sponsorship with the NFL in Canada is effective immediately and includes providing Papa John’s category exclusivity and rights to use NFL and club logos and trademarks in marketing and advertising. Papa John’s currently franchises 53 restaurants throughout Canada.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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