CIBC recently signed on as exclusive Lead Partner for the Toronto 2015 Pan/Parapan American Games, the multi-million dollar commitment by CIBC puts TO2015 on track to meet its sponsorship revenue goal in record time. The four-year partnership agreement provides CIBC with sole Lead Partner status and exclusive sponsorship rights among financial institutions.
“We are extremely pleased by this incredible commitment from CIBC,” said Roger Garland, Chair, TO2015 Board of Directors. “It is indeed a privilege to have one of Canada’s leading financial services companies as our lead corporate sponsor as we present these Games to our city, the province, the country and the world.”
The partnership will include a comprehensive national marketing strategy, professional financial resources, legacy scholarships and athlete support, cultural programs, and a proven track record of grassroots engagement.