Bye Bye Optimum PR, Hello Citizen Optimum, New Name, Bigger And Global Focus And Reach

October 19, 2011



For months we had heard that Optimum PR was going through some changes, General Manager Nick Cowling was always coy with me when I tried to get answers out of him, but today they have announced their new name – Citizen Optimum.

“Citizen Relations reflects the democratization of communication and the changing landscape of how people receive and share information. Our efforts are fuelled by deep insight-led understanding of people, their cares and influences, and we’re specially engineered for the new networked world,” said Daryl McCullough, chairman of Citizen Relations.

The new entity brings together PainePR from the U.S., Optimum from Canada and Band & Brown and Brando from the U.K. and is further supported by strategic alliances in Asia Pacific, Latin America and India.  This represents a collaboration over the last five years and more than 200 communications professionals to help create this global entity.  Optimum is the public relations arm of Cossette, who’s roster of clients include organizations such as Future Shop, APTN, Procter & Gamble, Hydro One, General Mills, Hyundai, Toys R Us, IKEA Canada.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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