Enterprise Rent-A-Car Launches Latest Ad Campaign In Canada

October 5, 2011


When Jack Taylor started Enterprise Rent-A-Car, he had one simply philosophy, “Take care of your customers and your employees first, and the profits will follow.” The company recently launched its first advertising campaign in two decades, it first launched in September in French and now in English.

“Our past ad campaign contributed to exceptional brand recognition and put Enterprise Rent-A-Car’s ‘We’ll Pick You Up’ promise on the map. But now we want our customers to learn more about the Enterprise story and who we are as a company,” said Enterprise brand director, Jim Stoeppler. “This campaign will go beyond the rental transaction to emphasize our uncompromising commitment to customer service in Canada.”

https://youtu.be/YWaEVRRMqb8

https://youtu.be/DJOqdefSkls

The new campaign called “The Enterprise Way,” is a integrated marketing campaign features a wide variety of Enterprise’s Canadian employees expressing the brand’s customer service focus, culture and heritage in their own words. The creative for the new campaign was developed by Cannonball Advertising and Promotion; PHD Media Network executed the media buy.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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