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The Hive Brings Home The Gold At 2011 Promo! Awards

Toronto-based The Hive had a good night at the 2011 Promo! Awards which took place last week at the Carlu in downtown Toronto. We’ve covered some of their success before, but this year the creative agency took home a total of seven awards, including Gold Awards in five separate categories and Best of Show for its Caramilk Key to the Secret program.

Chief Creative Officer Simon Creet and VP of Client Services Trent Fulton were also presented with Gold Awards for the Reebok Sidney Crosby Viral campaign (Best Use of Social Marketing) and for the Dentyne Mouth to Mouth program (Best Digital Marketing Campaign) for Kraft Canada.  They also picked up a Silver Promo! Award in the Best Cause or Charity Marketing Campaign category for the Dairy Milk Fair Trade program developed for Kraft Canada.

The Caramilk Key to the Secret promotion was presented with the Best of Show accolade, as well as Gold Awards for Best Activity Generating Brand Volume, Best Integrated Campaign and Best Use of Packaging Design, on the strength of the creative execution and results produced. The promotion, which exceeded all targeted milestones, including Facebook fan sign-ups, online share-of-voice, sales lift and brand relevance scoring, is currently wrapping up its second year in market.
I can hear the cheers and music as in their front lobby as they celebrate this accomplishment.