Ariad Healthcare Gets A Double Win At 2011 Promo! Awards

September 21, 2011


Ariad Healthcare (a division of Ariad Custom Communications) picked up a few awards at the 2011 Promo! Awards for their Becel pro.activ campaign.  Best New Product Launch, and silver Summit Marketing Effectiveness Award for New Product/Service Introduction were awards to the agency this year. The multi-channel campaign for Becel pro.activ aimed to educate and engage physicians, dietitians, and pharmacists in the deeply entrenched and hyper-competitive cardiovascular category.

Ariad’s go-to-market strategy was to take a pharma-like approach to the launch, including building, training, deploying, and managing a pharmaceutical sales team. In addition, a variety of novel professional and patient counselling tools were developed to cement recommendation and usage behaviours. Both awards recognized the sophistication and the depth of the program and its assets.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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