As they look to ramp up their Technology Practice, Environics Communications has announced the appointment of Vanessa Cohen the new Vice President. As part of her role, she will oversee all brand management, strategic communications planning, crisis communications, and senior executive counsel and guidance for clients such as Xerox Canada, Yahoo! Canada, SAS Canada and SiriusXM Canada.
Prior to joining Environics, Vanessa worked at High Road Communications where she co-led Microsoft Canada’s Enterprise business. Vanessa’s early career includes working internally at IBM Canada as PR manager of the Personal Computing Division. In this role she was responsible for internal and external communications across the country for IBM’s NetVista desktops, ThinkPad notebooks and Options. She also held positions at two large multinational agencies, where she supported clients as diverse as Sony PlayStation, Agfa, Intuit Canada, IBM Canada, Monster, Star Choice Communications, Optel and MGI Software.