As they get ready to kick of the seventh annual M&M Meat Shops National Family Dinner Night, which supports Crohn’s and Colitis Foundation of Canada, the retailer has launched a new campaign to support the national charity.
According to some data from a study conducted by the Canadian Omnibus, 80% of Canadians admit to having at least one type of electronic communication device turned on and in use during family meals. More than half of Canadians (51%) revealed that the TV stays on at mealtimes. Which really should not be much of a surprise as we are part of the digital age.
However M&M wants Canadians to unplug their TV’s, computers and other electronic devices as it supports National Family Dinner Night, originally launched in 2004 and to date has public and charitable support to have raised over $21.5 million. For everyone who registers their pledge to participate in National Family Dinner Night on the website: www.nationalfamilydinnernight.com, M&M Meat Shops will make a $1 donation to the CCFC, up to a maximum of $100,000.
Get unplugged Canada, its just for a few hours.