Business Wire launched a new service this week, the press release distribution service now can deliver releases via their Mobile Alerts service. End users can subscribe to receive text message (SMS) alerts to their press releases issued via Business Wire. Text messages include the company name, press release headline and a link to the full-text press release on Business Wire’s mobile news site, m.businesswire.com.
Business Wire clients are provided with a mobile alerts subscription landing page that is accessible by both desktop computers and mobile phones. A link to that page is embedded in their press releases and may be used in other platforms to draw in press release subscribers.
Journalists, investors and consumers access the subscription page from a computer or mobile device and can easily opt-in by simply providing their SMS-enabled cell-phone number. Subscribers are immediately alerted via text message whenever a press release is issued.