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Can Sex Sell Soap? Old Spice Guy Isaiah Mustafa Accepts Fabio’s Challenge

Procter & Gamble has been having a blast over the last year with Mr Old Spice himself, Isaiah Mustafa and the commercials that have gone viral around the world and now by sure have become case studies in marketing schools throughout North America. Last week a blast from the past appeared as Fabio has been appearing in Old Spice campaigns which has lead many to wonder if he has become the new pitch man for Old Spice.  Fabio did one even better, he issued a challenge to Mustafa (video below).

Well being the competitive guy that he is and a former wide receiver in the NFL, Isaiah has accepted the challenge (video below).

So “Mano a Mano in el Baño” is set to go down, today, Tuesday at 12 p.m. EST. It will be interesting to see what they come up with, but more importantly, will it result in increased sales.