Boston Pizza Gets In The Octagon With Ultimate Fighting Championship Canada

July 20, 2011


As Ultimate Fighting Championship (UFC) continues to make roots in Canada, they have announced their latest corporate sponsorship with Boston Pizza. The agreement is a multi-year sponsorship agreement that makes Boston Pizza an exclusive partner of the UFC in Canada.

“As a brand that focuses on giving our guests more of what they want, we are thrilled to be partnering with UFC Canada to give the many dedicated MMA fans who watch live events at our restaurants the best possible experience,” said Steve Silverstone, Executive Vice President of Marketing, Boston Pizza International. “The UFC has built an incredible brand with passionate fans and we’re excited to have it associated with Boston Pizza sports bars.”

As part of the agreement, Boston Pizza will have the opportunity to provide guests with an enhanced UFC experience when watching Pay-Per-View events at participating restaurant locations across the country.  As the official sports bar and pizza of the UFC in Canada, Boston Pizza also gains premium access to tickets and other unique experiences available only at Boston Pizza.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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