As Ultimate Fighting Championship (UFC) continues to make roots in Canada, they have announced their latest corporate sponsorship with Boston Pizza. The agreement is a multi-year sponsorship agreement that makes Boston Pizza an exclusive partner of the UFC in Canada.
“As a brand that focuses on giving our guests more of what they want, we are thrilled to be partnering with UFC Canada to give the many dedicated MMA fans who watch live events at our restaurants the best possible experience,” said Steve Silverstone, Executive Vice President of Marketing, Boston Pizza International. “The UFC has built an incredible brand with passionate fans and we’re excited to have it associated with Boston Pizza sports bars.”
As part of the agreement, Boston Pizza will have the opportunity to provide guests with an enhanced UFC experience when watching Pay-Per-View events at participating restaurant locations across the country. As the official sports bar and pizza of the UFC in Canada, Boston Pizza also gains premium access to tickets and other unique experiences available only at Boston Pizza.