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Quebecor Media And Montreal Impact Sign Long Term Sponsorship Deal

Quebecor Media And Montreal Impact signed on the dotted line yesterday for a 5-year agreement covering areas such sponsorship, media, technology and positioning.

“Quebecor Media is extremely pleased to announce one of its most important sports partnerships to date,” said Pierre Karl Péladeau, President and CEO of Quebecor and Quebecor Media. Mr. Péladeau also took the opportunity to pay tribute to Impact President Joey Saputo. “He and his group are responsible for the rebirth of soccer in Montréal, for the magnificent new stadium in which the team plays, and for the fact that the Impact will be joining a first-rate league next year.”

“The entire Impact organization is very excited about the partnership we have formed with Quebecor Media and its subsidiaries,” said Joey Saputo, President of the Impact. “With this announcement, we can confirm today that all Impact games will be broadcast on television in high definition starting 2012. The relationship with TVA Sports is a logical fit with our drive to expand our presence in the marketplace. This is definitely the most important broadcasting partnership in the Impact’s history.”

As of 2012, TVA Sports will be the Impact’s official broadcaster and will carry the bulk of the team’s regular-season games in Major League Soccer (MLS).  Videotron will also be a founding partner in the Impact’s exciting move into MLS. Videotron will help provide a more hi-tech experience at Saputo Stadium and will apply its creativity by expanding the contacts between the club and the public.


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