Edelman’s StrategyOne Acquires PluggedIn

July 11, 2011


Edelman, announced earlier today that its research company StrategyOne has acquired PluggedIN, an insights firm specializing in building and managing market research online communities (MROCs).

“The addition of PluggedIN to StrategyOne builds on StrategyOne’s success and provides Edelman with the tools to offer clients real-time insights and engagement with their consumers and other stakeholder groups critical to their success,” said Alan VanderMolen, president and CEO, Global Practices & Diversified Insights Businesses, Edelman. “We are thrilled to add PluggedIN to our company.”

PluggedIN was founded in 2006 and works with clients allowing them to gain a rich understanding of their consumers’ attitudes and behaviors, while building relationships with their core audience in real-time.  Financial terms of the deal were not disclosed.

 

 


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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