BMO Financial Group Signs On As Sponsor For Honda Indy Toronto

July 6, 2011


Honda Indy Toronto announced last week that BMO Financial Group has signed a one-year agreement that grants BMO the title of Financial Services Sponsor along with the right to showcase its latest travel rewards card, the BMO World Elite MasterCard.

“Just like IndyCar fans, our customers have the desire to enjoy life’s rewards in the here and now,” said Su McVey, VP Customer Communications and Marketing at BMO Bank of Montreal. “Our partnership with the Honda Indy Toronto will allow us to provide BMO World Elite customers with special benefits and exclusive experiences, while helping us generate strong awareness of the BMO World Elite advantages amongst a perfectly-suited audience of IndyCar fans.”

The sponsorship package developed by Honda Indy Toronto specifically for BMO World Elite MasterCard focuses on hospitality and corporate ticket holders.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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