Cisco Launches “The Network” – Is This The Corporate Press Room Of The Future?

June 21, 2011


For the last few years, Cisco has continued to change the shape and future of the technology industry, but yesterday they turned their attention to the public relations world with the launch of “The Network.” Simply put, it is Cicso’s revamped newsroom, however in true Cisco fashion it has a few more elements.

[singlepic id=179 w=320 h=240 float=center] “The Network” top view

[singlepic id=180 w=320 h=240 float=center] “The Network” bottom view

(click on the images to enlarge)

The site is sectioned off into core areas of business for the company including Data Center, Core Networks,Video, Collaboration, Cisco Culture, and Social Media, with each section having a dedicated “page manager” to ensure that there is someone monitoring all content and engagement throughout the site with the goal of keeping things focused, fresh and compelling. Right out of the bat the site has included eleven contributors made up of Cisco staff as well as well-known technology journalists like Steve Wildstrom (BusinessWeek), Mark Gunther (Fortune), and John Carey.

What are you thoughts on the site?

 


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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