Do You Want To Smell Like Snoop Dogg? Rapper Leverages His Brand To Rep 3rd Party Products

June 7, 2011


Brands around the world are always looking for creative and innovative ways to promote their products, recently Ivanka Trump was brought to Toronto to help launch Magnum, a new line of ice cream products as part of the brand’s Canadian launch. I just caught an interesting article on Mashable where rapper Snoop Dogg with his 10 million+ Facebook fans recently launched a new campaign where his fans are being offered discounts on FragranceRebel products from Parfums de Coeur. As fans “like” daily products being featured, they are offered a discount.

Interesting way of combing Groupon and Facebook to offer a “like-based incentive.”


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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