Brands around the world are always looking for creative and innovative ways to promote their products, recently Ivanka Trump was brought to Toronto to help launch Magnum, a new line of ice cream products as part of the brand’s Canadian launch. I just caught an interesting article on Mashable where rapper Snoop Dogg with his 10 million+ Facebook fans recently launched a new campaign where his fans are being offered discounts on FragranceRebel products from Parfums de Coeur. As fans “like” daily products being featured, they are offered a discount.
Interesting way of combing Groupon and Facebook to offer a “like-based incentive.”