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Do You Want To Smell Like Snoop Dogg? Rapper Leverages His Brand To Rep 3rd Party Products

Brands around the world are always looking for creative and innovative ways to promote their products, recently Ivanka Trump was brought to Toronto to help launch Magnum, a new line of ice cream products as part of the brand’s Canadian launch. I just caught an interesting article on Mashable where rapper Snoop Dogg with his 10 million+ Facebook fans recently launched a new campaign where his fans are being offered discounts on FragranceRebel products from Parfums de Coeur. As fans “like” daily products being featured, they are offered a discount.

Interesting way of combing Groupon and Facebook to offer a “like-based incentive.”