Paradigm Public Relations Tapped As PR AOR For MGA Entertainment Canada

May 25, 2011


Toronto-based Paradigm Public Relations recently was retained by MGA Entertainment Canada as their public relations agency of record.  As part of the work, Paradigm will support a number of MGA product lines including Bratz, Lalaloopsy , Kachooz and MOXIE Girlz dolls along with the iconic Little Tikes brand and help to build interest among key industry influencers and target non-traditional media channels.

“Paradigm caught our attention by demonstrating their ability to connect with our core consumers through their great media relationships, results oriented approach and out of the toy box thinking,” said Laura Wiese, Vice President, Marketing, MGA Entertainment Canada. “Their creative ideas and high energy are a great fit with the culture of MGA Entertainment and the fun personalities of our brands.”

Work on MGA has already begun and will include spring and fall national media relations campaigns, contesting, blogger outreach, event support and facilitating strategic partnerships.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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