MERCK Teams Up With Vibrant Ideation & Marketing for Multi-Province Tour

May 25, 2011


2011 MUSKOL® tour through Ontario, Quebec and Manitoba

As they prepare to celebrate their 60th anniversary of Muskol Insect Repellent, Merck has retained the services of Vibrant Ideation & Marketing to help with a unique tour that will target 20 campgrounds in Ontario, Quebec and Manitoba from May 21 to July 10, 2011.

As part of the campaign, Vibrant has developed a promotional campaign that will create a brand experience for consumers. A team of Muskol ambassadors will set off for various camping grounds during spring and early summer aboard a truck and trailer proudly displaying the brand’s colours.  Participants can enter a contest to win great prizes, including three canoes and several Muskol T-shirts. The grand prize is a 4-day/3-night fishing trip with Fish’n Canada to Ontario’s Pine Vista Resort, where the winner will enjoy spending time at their favourite sport with one of their friends.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
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