Carlsberg Engages Espresso For Branding Building Of Kronenbourg 1664 and Kronenbourg 1664 Blanc

May 17, 2011


Leveraging off their past working relationship, Carlsberg has given Espresso the green light and will be engaging the agency to handle social and traditional media campaign for Kronenbourg 1664 and 1664 Blanc, two Carlsberg Group beer brands.

Espresso will be working with Kronenbourg 1664 and 1664 Blanc to manage their social media strategy and build a strong brand presence. A special emphasis will be on the Canadian launch of the soon-to-be iconic bottled 1664 Blanc where a number of influencer-targeted tactics will be utilized. A strategic traditional media campaign is also planned for later in the year.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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