In support of the Children’s Miracle Network and The Hospital for Sick Children, Dairy Queen Canada launched a new street campaign yesterday to set a new Guinness World Record. The team went out and created a gigantic 10.13 tonne ice cream cake, which did set a new Guinness World Record. With more than 20,000 pounds of ice cream, over 200 pounds of sponge cake, more than 300 pounds of icing and OREO crumble, the cake took 100 DQ experts 14 hours to complete.
The event also was to mark the 30th birthday of the food chain’s ice cream cake. The giant cake was assembled live in the Yonge/ Dundas Square, giving Torontonians and tourists the chance to witness history-in-the-making and enjoy a free slice of the iconic cake topped with OREO.
Dairy Queen beat the previous record for the world’s largest ice cream cake, which was set in Beijing in 2006, by nearly 500 pounds. That cake weighed in at 17,637 pounds.
Patient ambassadors from The Hospital for Sick Children were on hand to collect donations that will go towards the hospital.
“After 30 years and 52 million cakes, we thought that building a 10-tonne cake would be a great challenge for our team and would help us raise “tonnes” of money for Children’s Miracle Network and The Hospital for Sick Children. All in all, it took nearly 100 people over a year to plan for this record attempt, and we couldn’t be happier with the result,” said Denise Hutton, Vice President of Marketing at Dairy Queen Canada.
“We’ve been working around the clock to get the cake finished and now to see so many people enjoying a Dairy Queen treat on a gorgeous spring day while supporting our favourite charity, the work has all been worth it,” said Peter White, Executive Vice President of Operations at Dairy Queen Canada.