Liquid Nutrition Taps Korrelation Communications As PR AOR

May 10, 2011


Liquid Nutrition Group Inc., an international functional beverage, food, vitamin and supplement store concept, has named Korrelation Communications as its public relations agency of record.

Established in 2005, Liquid Nutrition has been mixing up delicious and nutritious food & beverages across the Greater Montreal Region for years. Now the company is truly shaking things up as they prepare to launch their brand across Canada and the U.S.

“We were looking for strategic partners who could effectively communicate our brand essence and desire to make communities across the globe understand the need to live a healthy, active lifestyle,” said Glenn Young, President, Liquid Nutrition Group Inc. “Our company is expanding across Canada and over the border into the U.S., and we have just opened an international sales office in Oakville. We needed a seasoned PR partner and marketing firm to help us launch our stores and drive national awareness in a fun and creative way.”

In the next year, Korrelation will support a series of marketing and PR campaigns in partnership with some of Liquid Nutrition’s sports and nutrition partners. The assignment also includes national media relations, regional launch events, along with grassroots, viral and social media activities. Their assignment kicked off with two major announcements — two-time NBA Most Valuable Player Steve Nash and two-time Major League All-Star Russell Martin signed on as equity partners with Liquid Nutrition and will help with the company expansion and marketing plans.


Join other professionals!

Get news, tips and other industry news delivered into your inbox.

#1 source for breaking news about Canada's communications and public relations industry


Related Stories:


Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

>