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Liquid Nutrition Taps Korrelation Communications As PR AOR

Liquid Nutrition Group Inc., an international functional beverage, food, vitamin and supplement store concept, has named Korrelation Communications as its public relations agency of record.

Established in 2005, Liquid Nutrition has been mixing up delicious and nutritious food & beverages across the Greater Montreal Region for years. Now the company is truly shaking things up as they prepare to launch their brand across Canada and the U.S.

“We were looking for strategic partners who could effectively communicate our brand essence and desire to make communities across the globe understand the need to live a healthy, active lifestyle,” said Glenn Young, President, Liquid Nutrition Group Inc. “Our company is expanding across Canada and over the border into the U.S., and we have just opened an international sales office in Oakville. We needed a seasoned PR partner and marketing firm to help us launch our stores and drive national awareness in a fun and creative way.”

In the next year, Korrelation will support a series of marketing and PR campaigns in partnership with some of Liquid Nutrition’s sports and nutrition partners. The assignment also includes national media relations, regional launch events, along with grassroots, viral and social media activities. Their assignment kicked off with two major announcements — two-time NBA Most Valuable Player Steve Nash and two-time Major League All-Star Russell Martin signed on as equity partners with Liquid Nutrition and will help with the company expansion and marketing plans.