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2011 ACE Awards – And The Winners Are…

Another year of hard work paid off Wednesday night as the communications and public relations industry in Toronto gathered to celebrate their creativity and work for the CPRS 2011 ACE Awards. Big winners this year were Strategic Objectives and Yum! Canada who captured the PR Campaign of the year for their KFC double down campaign, while Edelman captured the award for best creative campaign of the year for their work on Red Bull’s Crashed Ice campaign.

Congratulations to the 2011 ACE Award winners:

Leadership Awards

  • PR Professional of the Year: Lawrence Stevenson, APR
  • PR Student of the Year: Oluwadamilola Omolade Okunlola
  • Young PR Professional: Erick Bauer

Best Creative PR Campaign

  • Edelman Canada – Red Bull Crashed Ice 2010

PR Campaign of the Year

  • Strategic Objectives/ Yum! Canada – KFC Canada Double Down

Best Use of Media Relations – Budget Over $50,000
Gold

  • Edelman Canada – Red Bull Crashed Ice 2010
  • Fleishman- Hillard – Eye Health Month
  • Wal-Mart Canada Corp./ APEX Public Relations/ Morin Relations Publiques – Wal-Mart Canada Corp’s “Re-introducing George”
  • Faye Clack Communications Inc. – 2010 NWPB Media Relations

Silver

  • Strategic Objectives/ Yum! Canada – KFC Canada Double Down
  • Fleishman-Hillard Canada – Aviva Community Fund
  • Edelman Canada/ Labatt Breweries Canada – Stella Artois Draught Master
  • DDB Public Relations – 2009/2010 Bosch Eco-Leadership
  • NATIONAL Public Relations – Burning Rubber On Ice
  • Edelman Canada – Zantac(R) Chilli Challenge
  • Edelman Canada – 2010 Canadian Olympic Apparel
  • Paradigm Public Relations/TD Canada – TD Canada Trust educates about fraud
  • Strategic Objectives – Crohn’s and Colitis Month
  • Strategic Objectives – Kraft Salad Dressing Launch
  • Fleishman-Hillard – Abbott Laboratories Everest campaign
  • Optimum Public Relations – Retire Your Ride Ontario HST

Bronze

  • Edelman Canada, Technology Practice – Launch of Mint.com
  • Strategic Objectives – Caramilk Key to the Secret
  • DDB Public Relations – CTC Locals Know/Gold Medal Getaway
  • Edelman Canada – Red Bull Air Race World Champions 2010

Best Use of Media Relations – Budget Under $50,000
Gold

  • APEX Public Relations Inc./ UPS Canada – UPS Peak Packing Season 2011
  • energi PR – The Powder Room Winter Olympics Campaign
  • Argyle Communications – Pain: An Emerging Public Health Crisis
  • Environics Communications – Stanfield’s: The Guy At Home
  • PraxisPR – The Lifesaving Society: Ethnic Water Safety

Silver

  • Argyle Communications – UNICEF Gifts of Magic
  • Environics Communications, eBay Canada Team – 2010 eBay Canada Entrepreneur of Year Awards
  • Argyle Communications – Maple Leaf: For the Love of Bacon
  • Argyle Communications/ HOOPP – HOOPP Speaks out on Retirement Income
  • Environics Communications/ CSA Group – CSA’s Grand Rexdale Re-opening
  • Environics Communications/ CSA Group – CSA’s Confined Spaces Standard Launch
  • Praxis PR – GFV Blushin’ Bridesmaids
  • Argyle Communications/ Franklin Templeton – Franklin Templeton Emotions of Investing

Bronze

  • Weber Shandwick Canada/ Best Buy – Best Buy Canada Holiday Campaign
  • Narrative Advocacy Media/ Ontario Science Centre – Ontario Science Centre Mythic Creatures
  • Optimum Public Relations – Toys “R” Us Black Friday Event

Best Use of Special Events
Silver

  • Faye Clack Communications Inc. – Red Prince Apple Civility Launch Event
  • APEX Public Relations – Bringing Samsung’s Galaxy to the Street
  • Faye Clack Communications Inc. – Score a Touchdown with Ontario Beef
  • Optimum Public Relations – Retire your Ride Last Call
  • Toronto Hydro-Electric System – Toronto Hydro Smart Experience

Bronze

  • Future Shop – Samsung 3D TV Launch
  • Argyle Communications – Experience the Caribbean… In Canada!
  • CNW Group – Breakfast with the Media: The New Newsroom

New Product or Service Launch
Gold

  • Strategic Objectives/ Yum! Canada – KFC Double Down
  • Paradigm Public Relations/ BOOM Marketing/ Schick – Schick Quattro for Women TrimStyle Launch

Silver

  • GolinHarris Canada – Moores Canadian Suit Drive
  • DDB Public Relations – Hennessy Black Ontario Launch
  • Faye Clack Communications Inc. – Red Prince Apple Civility Launch

Bronze

  • Narrative Advocacy Media/WIND Mobile – WIND Mobile National Launch
  • Paradigm Public Relations – The Launch of Molson Canadian 67

Employee Communications of the Year
Gold

  • Meridian Credit Union – Strengthening Service and Sales

Silver

  • Meridian Credit Union – 2010 Strategic Plan

Investor/Financial Relations Campaign of the Year

  • Fleishman-Hillard Canada – Royal LePage HST Education Campaign

Community Relations Campaign of the Year
Gold

  • Weber Shandwick Canada/ Best Buy – Best Buy Canada Best in Class Fund
  • Women’s College Hospital – One Thousand Voices for Women’s Health

Silver

  • Toronto Hydro-Electric System – Light the Night with Toronto Police Service

Bronze

  • Foresters – Mobilizing Communities and Families

Best Digital Campaign of the Year
Gold

  • Sequentia Environics – Globe Catalyst

Silver

  • Weber Shandwick Canada/ Best Buy – Best Buy Canada UNboxing Day Canada

Best Use of Communication Tools
Gold

  • Sequentia Environics – Globe Catalyst

Silver

  • RSA Canada – Creating Calm Before the Storm

Brand Development Campaign of the Year
Gold

  • Environics Communications/Sequentia/ Free For All Marketing – The Globe and Mail Redesign
  • Future Shop – Holiday 2010

Silver

  • Fleishman-Hillard Canada – SunChips 100% Compostable Bag Launch

Bronze

  • GCI Group Canada/ Mattel Canada – Barbie Basics at Fashion Week
  • elevator communications Inc. – Right at Home on Howe
  • Weber Shandwick Canada/ Campbell’s Canada – Campbell’s Chunky Most Valuable Coach
  • PraxisPR – The Pepsi Refresh Project

Public Affairs/Government Campaign of the Year
Silver
• World Vision Canada – Five for 5

Congratulations to all the winners and we’ll see you in Saint John for the 2011 Canadian Public Relations Conference.

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