7 Reasons To Build An Online Community

April 26, 2011


According to Wikipedia, an “online community” is a virtual community that exists online and whose members enable its existence through taking part in membership ritual. An online community can take the form of an information system where anyone can post content, such as a Bulletin board system or one where only a restricted number of people can initiate posts, such as Weblogs.

Here are 7 reasons to build an online community:

  1. Brand Loyalty
  2. Sell More Stuff
  3. Customer Research
  4. Education
  5. Increase Customer Retention
  6. Customer Service Channel
  7. Product Innovation

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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