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Timex Selects Paradigm Public Relations To Keep Them On Ticking

Global watch maker, TIMEX has retained Paradigm Public Relations as its public relations agency for Canada.

“We were looking for an agency partner who combined strong consumer and fashion experience with a keen understanding of a multi-faceted brand like ours,” says Paul Sine, Vice President of Marketing, TIMEX Group Canada Inc. “Paradigm’s creativity and ability to deliver a range of services from event planning to media relations make them the right partner for us.”

As part of the assignment, Paradigm will provide communications support for TIMEX brand watches in its Style, Sport and Outdoor categories, as well as for Marc Ecko collection watches and Nautica collection watches. Activities will include media relations, event planning, promotions and partnerships.