Event Recap: Strategic Objectives Helps Bring Grimbergen Beer To Canada

April 8, 2011


One of the world’s oldest beers that has been brewed for 880 years by monks of a Catholic order in Belgium is hoping to gain believers in the Toronto area and hired Strategic Objectives to organize their Canadian launch event.  For the guest list the Strategic Objectives team pulled together a guest list which included influential bloggers that have a focus on food and beverage to the official launch event of Grimbergen in Canada.

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Grimbergen Abbey was first brewed in 1128 and has been closely guarded by fathers of the abbey, two of whom travelled to the Bier Markt, on The Esplanade to launch the brew in Toronto for the launch event.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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