The energi PR team is off to a good start for 2011, they have another win in their corner as DAS Canada has energi to be their public relations and social media agency of record. DAS is a German-based insurance provider that is now expanding to Canada to provide their legal expense insurance for individuals, groups and small and mid-sized businesses.
“Introducing and marketing our brand is a two-fold challenge,” says Barbara Haynes, CEO of DAS Canada. “We’re creating awareness for both our company and a new category. We have many wonderful stories and we’re relying on energi’s talent and expertise in traditional and social channels to help us tell them.”
energi will be tasked with helping to build awareness for the DAS brand their various public relations and social media initiatives.