MediaCom Canada Wins The Mars/Wrigley Account

March 30, 2011


After a three-month review, MediaCom Canada has been award the Mars/Wrigley account for Canada where they will provide traditional and digital media expertise. The win marks the second major new business win awarded to MediaCom this month; last week Yum! Restaurants Canada―owner of the KFC, Pizza Hut and Taco Bell brands in Canada―chose the agency to handle its media account.

“Throughout the review process MediaCom consistently demonstrated its strength in strategy, execution and innovative ways of reaching our customers,” said Trace Rutland, Commercial Manager-Media Innovation and Canada for Mars North America. “After careful review of each proposal and an impressive amount of innovative thinking, we determined that MediaCom will make the best Mars/Wrigley partner.”

Also included in the agency review was Starcom and OMD, the incumbent agency since 2005. She said responsibilities include planning and buying for television, cinema, radio, out-of-home, and digital for all food and confectionary brands under the Mars/Wrigley banner throughout Canada.

The assignment is effective immediately and will be managed by teams working out MediaCom’s offices in Toronto and Montreal, said Jamie Edwards, CEO of MediaCom Canada.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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