Optimum Named Public Agency Of Record For Dermaglow Québec

March 22, 2011


Skin care maker Dermaglow awarded Optimum as its public relations agency of record in Québec for the next two years.“Many reasons justify our choosing Optimum, the first being that this team really grasped our brand’s specific character traits,” said Solen Marie, product manager and communications director at dermaglow®. “What’s more, its members have extraordinary knowledge of the Québec market and social media. What they proposed to us responds directly to the objectives we set for ourselves.”
As part of the assignment, Optimum will be responsible for public relations, brand promotion and consumer relations, all while ensuring the brand’s positioning and awareness, in both traditional and new media.


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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