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Social Media Dashboard HootSuite Jumps Into The Analytics Game

One of Canada’s most successful global social media company, HootSuite announced an update to their platform yesterday which brings could be a major game changer for the company.  The company has come to be known as one of the top social media dashboards, allowing users to monitor themselves and brands on popular social media sites such as Facebook, LinkedIn and Twitter through their website, downloadable apps for PC, Mac or smart phones.

The new offering will allow users to measure the success of social media campaigns by looking at factors such as social media reach, twitter follower growth and twitter brand mentions.  In total, 30+ different types of reports can be run and displayed with the new HootSuite Social Analytics.