Vibrant Idéation & Marketing has received the green light from their client Merck to help promote their hydraSense ToGo product. As part of the campaign, Vibrant will be conducting sending a three-team brand ambassadors to the street of downtown Toronto on board of a hydraSense branded promotional vehicle to give samples to the public, tissues, discount coupons and even a hot chocolate! The campaign was also held in Montreal last February 18 to March 2 and the ambassadors even brought the experience to Merck’s employees for three days!
The Toronto campaign runs from Monday, March 7 until March 18.
Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.
