Media Relations Lesson: Know When To Fold 'Em - PR In Canada

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Media Relations Lesson: Know When To Fold ‘Em

Media relations can be a tough thing, you have limited hours in the day to create and maintain a relationship with numerous media outlets, bloggers and journalists.  However there are some pretty basic things that a public relations profession just should not do, case in point, Timothy Johnson and Techcrunch.

Some of you will remember the old classic movie “The Gambler” staring Kenny Rogers, personally I don’t recall the entire movie so I won’t try to explain it but the one thing that comes to mind as I think of Mr. Johnson’s consistent style of pr is the theme song to the movie.  Lyrics are as he is playing poker with Techcrunch, but didn’t know when to put his cards away and walk away, instead he lost his entire hand.

The Gambler – Kenny Rogers (song lyrics)

On a warm summer’s eve
On a train bound for nowhere
I met up with the gambler
We were both too tired to sleep
So we took turns a-starin’
Out the window at the darkness
The boredom overtook us, he began to speak

He said, “Son, I’ve made a life
Out of readin’ people’s faces
Knowin’ what the cards were
By the way they held their eyes
So if you don’t mind my sayin’
I can see you’re out of aces
For a taste of your whiskey
I’ll give you some advice”

So I handed him my bottle
And he drank down my last swallow
Then he bummed a cigarette
And asked me for a light
And the night got deathly quiet
And his faced lost all expression
He said, “If you’re gonna play the game, boy
You gotta learn to play it right

You’ve got to know when to hold ’em
Know when to fold ’em
Know when to walk away
Know when to run
You never count your money
When you’re sittin’ at the table
There’ll be time enough for countin’
When the dealin’s done

Every gambler knows
That the secret to survivin’
Is knowin’ what to throw away
And knowin’ what to keep
‘Cause every hand’s a winner
And every hand’s a loser
And the best that you can hope for
Is to die in your sleep”

And when he finished speakin’
He turned back toward the window
Crushed out his cigarette
And faded off to sleep
And somewhere in the darkness
The gambler he broke even
And in his final words
I found an ace that I could keep

You’ve got to know when to hold ’em
Know when to fold ’em
Know when to walk away
And know when to run
You never count your money
When you’re sittin’ at the table
There’ll be time enough for countin’
When the dealin’s done

You’ve got to know when to hold ’em
(When to hold ’em)
Know when to fold ’em
(When to fold ’em)
Know when to walk away
And know when to run
You never count your money
When you’re sittin’ at the table
There’ll be time enough for countin’
When the dealin’s done

You’ve got to know when to hold ’em
Know when to fold ’em
Know when to walk away
And know when to run
You never count your money
When you’re sittin’ at the table
There’ll be time enough for countin’
When the dealin’s done


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