News Canada is celebrating a major milestone as the organization hits the 30 year mark, as they look to continue offering the public relations industry with content distribution and earned editorial solutions. Over the years it has grown to a full media production and distribution company delivering content across the country and guaranteed results to clients.
Back in 2000, News Canada launched its Television Broadcast service, followed by Radio service in 2001 and Online Video service in 2005. News Canada became a leader in providing turnkey media services designed to complement and deliver public relations strategies.
“Our success is due, in great part, to our clients. It is their willingness to share their challenges and collaborate on strategies that make us a better service provider.” says Ruth Douglas, President and CEO of News Canada. “The other factor in our 30 year achievement is our team of dedicated staff. It is their attention to the needs of clients and their focus on finding solutions for today’s public relations challenges that drive the company forward.”
With the addition of Media Relations Ratings Points (MRP) to News Canada’s line of services in 2006, News Canada has helped lead the way to a standardized method for media evaluation. MRP is now the Canadian standard for evaluating and reporting editorial media coverage. MRP was developed by members of the Canadian Public Relations Society Measurement Committee (CPRSMC) after intensive consulting with the Public Relations Industry. MRP is endorsed by the Canadian Public Relations Society, International Association of Business Communicators of Canada, and Canadian Council of Public Relations Firms.