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BSH Home Appliances Selects Paradigm Public Relations As its Canadian public Relations Agency Of Record

Appliance manufacturer BSH Home Appliances is a division of BSH Bosch and Siemens Home Appliance Group has retained Paradigm as its public relations agency in Canada.

“We were impressed with the Paradigm team’s analysis of the premium and luxury appliance sectors,” says Steve Preiner, Director of Marketing, BSH Home Appliances. “Their creative story ideas really won us over – they understood how to weave the product story into a piece that will catch an editor’s attention.”

Paradigm will manage Canadian communications for the Bosch and Thermador brands which will include media relations, social media support, event planning, promotions and partnerships.