Environics Communications announced a new addition to their team as Melody Gaukel joins as Vice President of the Corporate and Finance Practice. As part of her role, she will provide strategic planning, crisis and issues management, and account leadership for a number of Environics’ Canadian clients, such as MasterCard Canada and Genworth Financial.
Prior to joining Environics, Melody worked at Ketchum Public Relations where she led accounts such as IBM Canada, ConAgra Foods Canada, Georgia Pacific Canada, Direct Energy and City of Toronto’s Better Building Partnership. Her time there also included work on teams as diverse as Foster’s Wine Estates, Hydrogenics Corporation, Kimberly Clark and Lions Clubs of Canada. During her tenure, Melody led programs from consumer product launches and engagement programs, to media relations and thought leadership campaigns. She was also a key member of issues, and mergers and acquisitions teams.
Melody’s career includes work with a small Canadian boutique agency specializing in consumer marketing, where she gained experience on beverage, retail and packaged goods clients. Previous to this she was at a larger multi-national agency where she worked in Ottawa and Toronto to support recognized technology brands. In this role she was also a founding member of the agency’s internet communications practice.