Yes, Our Agency Is Amazing At Media Relations »

Pew Internet: 80% Of Internet Users Participate In Groups

Pew Internet released some new data yesterday which shouldn’t be that much of a surprised to any communications professional, “Pew Research Center’s Internet & American Life Project has found that 75% of all American adults are active in some kind of voluntary group or organization and internet users are more likely than others to be active: 80% of internet users participate in groups, compared with 56% of non-internet users. And social media users are even more likely to be active: 82% of social network users and 85% of Twitter users are group participants.”

One common trait of any successful social network it the feature that allows its members to “friend” and then invites others to become part of a common activity, cause and/ or group, creating a sense of community that draws others to participate.

How Do Internet Users Interact In Groups?

  • 68% of all Americans (internet users and non-users alike) said the internet has had a major impact on the ability of groups to communicate with members. Some 75% of internet users said that.
  • 62% of all Americans said the internet has had a major impact on the ability of groups to draw attention to an issue. Some 68% of internet users said that.
  • 60% of all Americans said the internet has had a major impact on the ability of groups to connect with other groups. Some 67% of internet users said that.
  • 59% of all Americans said the internet has had a major impact on the ability of groups to impact society at large. Some 64% of internet users said that.
  • 59% of all Americans said the internet has had a major impact on the ability of groups to organize activities. Some 65% of internet users said that.
  • 52% of all Americans said the internet has had a major impact on the ability of groups to raise money. Some 55% of internet users said that.
  • 51% of all Americans said the internet has had a major impact on the ability of groups to recruit new members. Some 55% of internet users said that.
  • 49% of all Americans said the internet has had a major impact on the ability of groups to impact local communities. Some 52% of internet users said that.
  • 35% of all Americans said the internet has had a major impact on the ability of groups to find people to take leadership roles. Some 35% of internet users said that.

The Internet, The New News Channel

  • 53% of the online Americans who are active in groups say the internet has had a major impact on their ability to keep up with news and information about their groups; 30% say the internet has had a minor impact on that.
  • 41% of these internet-using active group members say the internet has had a major impact on their ability to organize activities for their groups; 33% say the internet has had a minor impact on that.
  • 35% of these internet-using active group members say the internet has had a major impact on their ability to invite friends to join their groups; 36% say the internet has had a minor impact on that.
  • 33% of these internet-using active group members say the internet has had a major impact on their ability to find groups that match their interests; 28% say the internet has had a minor impact on that.
  • 28% of these internet-using active group members say the internet has had a major impact on their ability to create their own groups; 28% say the internet has had a minor impact on that.
  • 24% of these internet-using active group members say the internet has had a major impact on their ability to volunteer their time to groups; 40% say the internet has had a minor impact on that.
  • 24% of these internet-using active group members say the internet has had a major impact on their ability to contribute money to groups; 34% say the internet has had a minor impact on that.

Login Here