What Can Of Impact Can A CEO’s Illness Have On Public Perception?

January 18, 2011


Unfortunately Apple’s CEO, Steve Jobs has taken ill again and forced to take a leave of absence from the company he co-founded. While there is a strong candidate in Tim Cook, the market is still talking. The net result of Steve’s announcement only days after the news was releases is a 5% drop in Apple’s shake.

Some are suggesting that it was smart that the PR department released the news on Martin Luther King Jr. Day, which is a holiday in the US, as well they will be releasing their quarterly financial results, which include holiday sales and are expected to be excellent.

Do you have a strategy in place in the event your CEO takes ill?


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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