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What Can Of Impact Can A CEO’s Illness Have On Public Perception?

Unfortunately Apple’s CEO, Steve Jobs has taken ill again and forced to take a leave of absence from the company he co-founded. While there is a strong candidate in Tim Cook, the market is still talking. The net result of Steve’s announcement only days after the news was releases is a 5% drop in Apple’s shake.

Some are suggesting that it was smart that the PR department released the news on Martin Luther King Jr. Day, which is a holiday in the US, as well they will be releasing their quarterly financial results, which include holiday sales and are expected to be excellent.

Do you have a strategy in place in the event your CEO takes ill?