“MINI” Elves Invade The Streets Of Downtown, Toronto

December 14, 2010


MINI Canada launched a new campaign this week where eight holiday elves, three all-new gift-wrapped MINI Countryman models, a celebrity host and some rockin’ tunes took to the streets of Downtown, Toronto. The company also launched a contest on Facebook where users get an opportunity to see how many friends they can fit into a MINI (virtually of course).

The contest and outdoor campaign are being used to help spread some holiday cheer and make new friends with the MINI brand. Eight elves worked their way throughout the streets of Toronto offering people a chance to experience the all-new MINI Countryman and to sign up for the Facebook contest. The contest runs until December 30th and the winner will be announced on January 12th.

“Bringing our virtual contest live to the streets of Toronto lets us interact with our customers and fans in a hands-on and engaging way,” said John Cappella, Director, MINI Canada. “That is what MINI is all about – being extroverted and socially energetic. Our Facebook contest is the epitome of that desire to interact; taking it to the streets is the proof of our energy.”


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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