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“MINI” Elves Invade The Streets Of Downtown, Toronto

MINI Canada launched a new campaign this week where eight holiday elves, three all-new gift-wrapped MINI Countryman models, a celebrity host and some rockin’ tunes took to the streets of Downtown, Toronto. The company also launched a contest on Facebook where users get an opportunity to see how many friends they can fit into a MINI (virtually of course).

The contest and outdoor campaign are being used to help spread some holiday cheer and make new friends with the MINI brand. Eight elves worked their way throughout the streets of Toronto offering people a chance to experience the all-new MINI Countryman and to sign up for the Facebook contest. The contest runs until December 30th and the winner will be announced on January 12th.

“Bringing our virtual contest live to the streets of Toronto lets us interact with our customers and fans in a hands-on and engaging way,” said John Cappella, Director, MINI Canada. “That is what MINI is all about – being extroverted and socially energetic. Our Facebook contest is the epitome of that desire to interact; taking it to the streets is the proof of our energy.”